PPC Services

Pay Per Click can be a very effective way to get your website in front of your target audience. There is no argument here. No other medium that I can think of empowers you to zero in on your target audience. Billboards, radio, mail, newspaper all take the machine gun approach for the most part. They spray around your message and hope that something hits your target.Pay-per-click not only gets your ad immediately in front of a person who specifically searched for what you’re selling, but more importantly, you only pay when that person takes action and visits your site. It’s a beautiful thing and that’s why Google has built a mult-billion dollar industry around paid search. The marriage between search and advertising is a perfect fit with few weaknesses. Pay Per Click is a service offered by search engines such as Google and Bing. It involves paying to advertise your website for chosen keywords. These adverts then appear within search engine results as sponsored results, you will typically find these on the right hand side and top of the search engine results page in coloured boxes.
Pay Per Click is a very effective way to instantly get traffic onto your website and if your website contains a shopping cart, then sales too.
Now that these two forms of search engine optimisation are understood, you can start to build an effective campaign in your own mind of how you can improve your own websites performance.
Roughly 4 out of every 5 internet users will click on natural search results before they click on PPC (sponsored search results). In other words, 80% percent of internet searchers will click on a natural search result prior to or instead of a sponsored listing.
So that means SEO over PPC is the way to go, right?  Not necessarily.  Pay per click does have value when used in conjunction with other SEO tactics. First of all, the result are much more immediate. Pay today and see results tomorrow.  Second, you have complete control over which keywords you’re ranking for because you’re bidding on specific keyword phrase.  Third, you can also change your results on the fly:  want to change how your sponsored ad appears?  Log in, change it, and hit save.  The results are immediate.

Successful PPC is made up of these main factors:

1. Bidding on a sufficiently large number of relevant  search phrases.
2. Bidding enough for each search phrase so that your text ad appears where it will be seen (for brand awareness) and clicked (to send the search engine user to your web site).
3. Constructing the campaign so it is very targeted.
4. Providing very relevant information for the searchers who click on your text ads.
5. Careful measurement and testing of results.
So these are the major problems web site owners face; how do I come up with 1000s to 10000s of search phrases, how much should I bid for each search phrase, how do I construct a really targeted campaign, how do I provide really relevant information for the searchers and how do I measure and test the whole thing?