SEO consists two part on page optimization and off page optimization .Off Page Optimization is an important aspect of Search engine optimization. Off Page Optimisation means seo work done outside of the website page, which is mainly considered as a link building and increasing popularity among visitors. Off page optimization concentrates on getting backlinks via various link building strategies for particular keywords.Link building methods can be any like directory submissions , article distribution , press release submissions, blogging creation, blog posting, Forum posting , manual link building , link exchanges, social bookmarking submission,social media optimization and many more. Backlinks are often called as inbound link too. More inbound link gives better position in search engines. It is very necessary to get inbound link from quality websites instead of common link farms.
Off-Page SEO Checklist
- Always start with keyword research, testing and selection
- Use Keywords in link anchor text
- Obtain links from high ranking publisher sites
- One-way inbound links (not link exchange or reciprocal links)
- Different keywords in your link-ads from the same site
- Gradual link building technology (no growth spikes)
- Use relevant keywords near your inbound link (contextual relevance)
- Deep linking (from multiple pages to multiple pages)
- Target a large list of keywords (5-500+)
- Link from sites with a variety of LinkRanks
- Track active all keywords and refine strategy as required
- Discontinue campaigns if ranking does not improve
- Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
Avoid common off-page SEO mistakes:
- Duplicate keywords in link avderts
- Site-wide links causing link growth spikes
- Using on-page SEOs to do the work of specialist off-page SEO’s
- Placing random links without keywords near your link adverts
Do not use off-page SEO spamming tactics such as:
- Link farms (sites with 100+ outbound links per page)
- Using irrelevant keywords in your link-ads
- Garbage links
- Link churning
- Hidden inbound links
If you need any help or advice, mail today on info@dantresolutions.com or Contact us here and ask for one of our on/off-page optimisation consultants.
