On-page SEO is anything that you do to your site files themselves in order to rank better in the search engines. This differs from off-page SEO, which is primarily concerned with gaining links to your site from other sites. No type of SEO is more important than the other. You need both on-page and off-page SEO to rank well, the best on-page SEO isn’t going to get you anywhere without good,incoming links. And the best incoming links in the world can’t help you if your site is crawler poison. However, there is an upper limit you can reach with your on-page optimization where you time will be then better spent on off-page optimizations.
What follows will be an overview of fundamental on-page search engine optimization techniques.
On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was alot smaller. At the time “ON Page” SEO Worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on “Autos” may return 100 million + pages that have the word “Auto” on it. So On Page SEO began to take off as the world wide web and search engines grew in complexitiy.
On Page Elements:
On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase “SEO Company” used in a Heading (<h1>) and Bold (<b>) Example:
Negative ON Page SEO Techniques Include:
- Avoid Using “hidden” or invisible text on your page for the purpose of higher search engine placement. For example the words/text for search phrase “Widget” in the html, the font color has been set to White. The background of the page is also white. Therefore the textual content is actually there, however the words are “hidden” from the surfer. This is frowned upon by search engines and frequently results in your site being penalized.
- Avoid Using Negative Div tags are division tags. Unscrupulous seo services may insert them into your page with negative x/y coordinates to place content outside of the visible page for the surfer, but the text itself is in the html page. The search engine finds the keywords in the text, yet the surfer does not see it. Again a technique to be avoided and not recommended under any circumstances.
- Avoid Cloaking or Sneaky Redirects. Cloaking refers to serving up 2 different types of content based on the visitor who is visiting. Is the visitor a regular websurfer, serve up this page. Is the visitor a search engine spider? Serve up this OTHER page specificly for the search engine spider. The other page being served up is typically garbled textual content with no meaning to a human, and is stuffed with various keywords and search phrases. Again this technique is not recommended and will likely get your site penalized or banned from search engines.
- Avoid duplicate content. Duplicate content means you create one web site, with content on topic a, and then repeat the content over and over again on multiple websites. In theory you could create one website, achieve high ranking on it, and then clog up the search engines with the same content duplicated on multiple domains. Again this is not recommended and should be avoided.
- Website Analysis
- Competitive Analysis
- Keyword Research and Analysis
- Website Structure Optimization
- W3C Compliance of Website
- Meta Tags Creation and Optimization
- Content Optimization
- Image Optimization
- Sitemap Creation (Static and Dynamic)
- Robots.txt Creation
- Google Analytics Setup and Monitoring
- RSS Feed Creation