Blogs are public websites that serve as journals for individuals, reflecting their opinions, thoughts and views on various topics and subjects ranging from politics to current events to news about products, happenings, people etc. Blogs are a combination of text, images and links to other related websites, and are updated at frequent intervals. The blog entries are displayed in a reverse chronological order and provide users with the opportunity to post comments on the entries and carry out a discussion on the same with other like minded individuals.
Blogs can be created as an add-on to a website in order to promote and increase visibility of the site in search engines. Typically, the site architecture of a blog is simple, with clear and easy navigation and back-links from every page, thereby making it easier to be crawled and ranked by search engines. Blogs can be used to target desired keywords and phrases as it is easier to maintain the optimum keyword density through content, blog entry titles, categories etc. The frequency of blog updates ensures that it is crawled by the search engines more often.
Advantages of Blogs
-The importance of blogs in search engine optimization cannot be ignored as an increasingly large number of individuals are using blogs as a medium to share information and interact with other like minded individuals. The creation of a blog as a search engine component offers websites the following advantages:- Blogs can contain links to the main site, which in turn leads to an increase in the number of quality in-bound links to the website
- Helps in increasing site traffic and create awareness about the website thereby resulting in an increase in page ranking
- Blogs help in attracting more search engine traffic.
Blog Launching/Installation
After discussing your blog needs with you, SKG can start your blog and steer it as it becomes an effective source of information about your company. SKG will create a custom design for your blog, and with one of the major blog hosts such as WordPress, SKG’s Blog Management team will install the blog directly onto your website where it can be accessed whenever a visitor comes to your site.Services
-We create blogs as a tool to promote a website and generate additional site traffic. The services provided by us cover the following areas:- Creation: Our SEO executives create blogs on topics that are relevant and related to the main website that is to be promoted. We ensure that the blog contains appropriate titles and descriptions that include all the targeted keywords. Reference links to the main website are included within the blog resulting in an increase in in-bound links which leads to an increase in page ranking. We make use of the various blogging tools to create and publish the blogs.
- Submission: In order to promote the blogs, which in turn promote the main website, we submit the blog URLs to various blog directories such as WordPress, eBloggers etc and search engines resulting in increased visibility and accessibility of the blog by surfers.
- Updation: Our team updates the blogs at regular intervals to ensure that the blogs always reflect fresh content thereby enabling them to be crawled more often by search engines.